McGuire Sponsel

McGuire Sponsel, a specialty tax firm advising CPA firms across the country, was experiencing sustained growth. In 2017, leadership recognized an opportunity to establish the firm as a leader in the specialty tax industry and engaged Hirons for strategic branding and marketing consulting. McGuire Sponsel has remained a Hirons client since that first engagement, with our team producing assets and providing monthly full-service consulting. In 2019, McGuire Sponsel acquired Ernst & Morris, a national cost segregation firm.

To support the integration of Ernst & Morris’ niche expertise and capabilities into McGuire Sponsel’s brand and effectively communicate the benefits of the acquisition, Hirons planned, developed and executed a robust campaign to further establish McGuire Sponsel as a leading technical and trusted specialty tax partner. The campaign included the development and rollout of the overarching theme, “Greater than the sum,” which served as the foundation of all advertising and media relations efforts. The campaign also included the development and launch of a new McGuire Sponsel website, internal and external announcement messaging and thought leadership initiatives.