Intern Spotlight: Aly Weigel

Intern Spotlight


Name: Aly Weigel
School: Indiana University
Graduation Year: 2016
Major: Journalism/Public Relations
Internship title: Communications Management Assistant
Hobbies: Drinking coffee, going to concerts, traveling, blogging, and finding a balance between working out and loving food

Duties at Hirons:

Hirons has allowed me to do a little bit of everything. Some of the things I have done during my time here are: research and organize information on current clients, write the first drafts of press releases, assist with projects and events, organize social media timelines and content, write blog posts, deliver samples and documents, create lists of local media outlets and contacts, and write and send pitches for news stories to local media.

Favorite part about interning at Hirons:

There are a couple of things I’ve really enjoyed about interning at Hirons. First of all, the staff here is absolutely wonderful. They are always so willing to help out whenever needed, and I never have to hesitate to ask questions when I don’t understand something. It’s apparent that the people who work here truly love their jobs, which has made me enjoy my time here that much more. Secondly, sometimes when you think “internship,” you think of mindless tasks and busy work, but that’s certainly not the case here. I’ve had the opportunity to work on important projects that have given me real hands-on experience in the fields of public relations and advertising. I feel like my time here is truly valued and utilized to the fullest, which keeps me motivated to work hard.

Most difficult aspect of the job:

Being a young college student who’s still trying to figure it all out, you could definitely say I have successfully mastered the art of procrastination. In a professional environment though, procrastination could potentially lead to a loss in business. The biggest challenge I have faced during my time at Hirons is learning how to manage my time wisely. Getting things completed efficiently, but also paying attention to detail is very important, especially in the world of public relations and advertising.

What have you learned during your time at Hirons? How does this opportunity relate to your career goals?

I really wasn’t sure what to expect when I walked through the doors at Hirons on my first day, but I was definitely ready to soak it all in. Getting real life experience in the field that I hope to one day have a career in and developing my skill-set has been so exciting! In terms of what I’ve learned though, I think the real question is: what haven’t I learned? Having the opportunity to help with media plans, pitch to media outlets, communicate with clients, and even work in a professional environment are all things I had not previously experienced. These are skills that you just can’t learn while sitting in a classroom. I’m so thankful that I was able to have the opportunity to be a part of a thriving agency like Hirons and use my short time here to its’ full advantage.

Fun facts about Aly:

  • I’ll eat anything that involves peanut butter
  • I have lived on both coasts (California and North Carolina).
  • I also work at Scotty’s Brewhouse in downtown Indy, so if you’re ever in the area, stop by and say hi!

Hirons Brings Two New Employees on to Team

Hirons Brings Two New Employees on to Team

Hirons has added two new individuals to the roster with strategic hires Kelsey Vandeventer and Madelyn Morgan.

Vandeventer comes to Hirons from a background rich with experience. In 2010, she joined Cornett Integrated Marketing Solutions in Lexington, Ky. as an account service assistant and later joined Kao USA, Inc. in Cincinnati as project manager. Most recently she worked at Publicis Indianapolis, where she served as an account executive in health care and new agency business.

Vandeventer will serve Hirons in a health care capacity; her clients will include Eskenazi Health and Eskenazi Health Foundation in Indianapolis and Good Samaritan Hospital in Vincennes. She also will be serving on the Energizing Indiana account team. This will be Vandeventer’s second time as a Hirons employee, as she joined our team in 2010 as a Communications Management intern.

Morgan joins us as Quality Control Lead. She has served as writing coach to the former Y-Press youth news organization and has been a copy editor for the Indianapolis Star and Columbus (Ohio) Citizen-Journal. Morgan will proofread and edit Hirons’ products and documents and serve as writing coach to all interested employees.

“Hirons is always glad to bring new and talented staff to join our award-winning team,” said Deana Haworth, senior vice president and director of account services. “Kelsey and Madelyn bring many things to the table, and we are excited to see what the future holds for both them and for Hirons.”

Vandeventer graduated from the University of Kentucky with a bachelor of arts in integrated strategic communication. Morgan has a bachelor of arts in journalism from the Ohio State University and a master’s in journalism from Indiana University-Bloomington.

Hirons provides a collegial work environment fueled by innovative and passionate practitioners. Peer mentoring and collaboration inform everything we do, from conceptualizing to presenting award-winning solutions to our clients. To learn more about potential employment opportunities, visit


About Hirons

Hirons Advertising and Public Relations, established in 1978 by Tom Hirons, is headquartered in Indianapolis and is ranked as both a top 100 advertising and top 100 PR firm in the U.S. Hirons is a digital leader in advertising, public relations, public affairs and media buying. Hirons’ clients include leading private, public and nonprofit sector organizations locally and nationally. Hirons is an employee-owned company.

Getting Older, Getting Better Like a Fine Wine

By Jim Parham, Chief Operating Officer

Some things get better with age. Fine wine, for instance. Cognac. Art. Seasonal allergies (or so I’m told). But advertising+public relations firms? Most age like bottle rockets.

Hot start. Quick high. A pop. And a slow descent back to ground. Or at least back to some middling altitude of mediocrity.

At Hirons, we’ve been extremely fortunate ― our ascent has been underway for 35 years, and no one here is looking down.

Unique Perspectives > Diversity

By The Hirons Diversity Team

Race, gender and age are key indicators of a diverse workforce, but the true definition of diversity lies in perspective.

Last year’s Public Relations Student Society of America National Conference in San Francisco hosted several sessions that focused heavily on the transition from a public relations student to a public relations professional.

One session in particular, PR Living Legends, included a panel of advertising and public relations agency presidents and CEOs who commented on the new age of public relations. This included dialogue regarding what they look for in new public relations and advertising graduates. They were looking for fresh ideas and unique perspectives. They were looking for those who knew whether or not they were a generalist or a strategist. Certainly, this caused many of the thousands of PRSSA students in attendance to return to their university and take the time to self-assess.

Culture vs. Cultured

By The Hirons Diversity Team

Most companies and organizations make an effort to recruit and retain a diverse workforce or membership. We know that there is great benefit in having employees and members of varying backgrounds and worldviews. But while an organization may seem diverse at first glance, there are a few important factors to consider.

Having a diverse group of members isn’t very effective if organizations do not take advantage of the diversity. Some organizations do an excellent job of attracting people of different racial and ethnic backgrounds. Some even have diversity initiatives in place to help meet goals of having diverse representation internally. However, having a diverse surrounding does not suggest that the environment supports learning about differences in race, religion, ethnic backgrounds, sexuality, etc.

Retelling the Earth Day Story at Hirons

By Autumn Gasior, Account Manager

Every year, April is the month of the Earth Day story.

It’s an important story, one that deserves to have at least its own month, but it’s one we’ve heard over and over again — every year, in fact. So every year, companies, organizations and governments work out new angles and details for the Earth Day story, because they need people to pay attention — again. The story of sustainability has its own month, because sustainability won’t work unless there’s commitment and buy-in from society as a whole.

And to stay committed, society needs reminders — constant reinforcement of the movement’s messages (that’s where communications agencies come in).