How did you get interested in advertising/PR and how did you break into the industry and land your first job?
The path I took to wind up in advertising and public relations was unplanned. All through college, I was confident I would follow my passion for sports writing into the job market. Surprisingly, I switched potential career paths at the last possible second towards the agency side. My degree from Butler University was in marketing, and I pivoted toward the business development and PR side once I started working in an agency.
After graduation, I landed my first job with another agency in Indianapolis. A friend of mine from college had started working there and had done well for himself, so when an in-house position became available, I applied as a way to get my foot in the door. Long story short, I sort of fell into the industry, but have been in it ever since.
What are the specializations/most important tools of the trade?
To be successful in an agency, you need to pay attention to detail and possess a willingness to do what you’re asked, when you’re asked to do it. It shows others that you are passionate about the work you do, that you care about it and also that you care about the final product. Working long hours or working on a challenging project will help you prove, to yourself and others, what you’re capable of accomplishing.
What characteristics do you need to be successful in the advertising industry?
In the advertising (and public relations) industry, you need to be confident and flexible. It is important to be self-assured and know you are in the industry for a reason. Know you can handle whatever you encounter and be able to go with the flow when people present you with challenging assignments.
Do you have any interesting hobbies/second jobs/bits of information that make you pop as an individual?
My passion is sports – playing them, watching them. It’s a big part of my life. Aside from sports, I enjoy spending my time with friends, watching movies and listening to music.
When and where do you have your best ideas?
There is not one consistent place where I come up with my best ideas. I will sometimes stew over something for a little while and formulate a strategy before I dive into it. Sometimes an idea will come to me in the middle of the night, and I will get up to jot it down. You never really know when an idea is going to hit you.
What has been the most exciting project/campaign that you’ve worked on at Hirons?
On the account side, I’m most proud of being able to take the first stab at writing copy for the Eskenazi Health website. It was cool to see our team launch the website, in full, during fall of 2016. In terms of business development, I’m most proud of reaching our goal of continuing to grow our federal initiative. Although it took almost a full year in my current position, we finally landed an exciting new federal client, which is a U.S. military initiative.
Why is effective advertising/PR so important for growth and success of organizations?
Advertising is a growing, competitive field. Since companies can now promote their products on various social media platforms, the push to be smart, creative and strategic has never been greater. If you’re not all of the above, you will fall by the wayside.
On the public relations front, a company’s reputation is built entirely on a narrative – what people are saying about you and the context of the conversation. PR complements paid advertising, in that it’s a way for companies to utilize a separate promotional vehicle to spread the word about their company – what it does and why you should be doing business with them.
What’s one important tip you would share with anyone looking to go into the agency world?
My tip to others would be to soak in as much knowledge as possible from the people around you, especially those new to the agency world. In most agencies, especially one our size, you will find a lot of people who have a lot of experience. Make yourself a sponge and soak in as much as you can, as quickly as you can.
What is the most meaningful part of your job?
The most meaningful part of my job is getting the win. Although the process may sometimes be grueling, and there may be a lot of hoops to jump through, checkpoints to achieve and challenges to bypass, none of it matters in the end when you get the win.