President & CEO Tom Hirons on Branding and Positioning

In part one of Hirons’ new four-part Executive Leadership Podcast Series, agency president and CEO Tom Hirons discusses the role of branding and positioning in developing successful campaigns in the digital age. The series, which will give listeners unparalleled access into the minds of some of Hirons’ most experienced leaders, focuses on developing a clear and diverse snapshot of the communications industry and the ways in which Hirons services clients in a variety of fields.

In this first episode, Tom Hirons discusses a number of topics, including the mentors who shaped his interest in the industry, the story of how he started Hirons in the first place and the lessons he has learned along the way. Listeners can stream the episode here on the Hirons website, or download and listen via iTunes, Google Play, Stitcher or TuneIn. Episodes will roll out every two weeks, continuing next with COO Jim Parham’s insights into the world of crisis communications.