By Amy Mitchell, Vice President, Media Director
It’s widely known that TV viewership is evolving. Instead of being consumed primarily in your living room whilst cozied up on the sofa in your jammies, TV programs are now being consumed across multiple devices, any time, any place, via Netflix on an iPad while on a road trip with the family, your smartphone while your spouse/significant other is trying on clothes at a department store or catching a quick YouTube video (or four or five) on your desktop while on your lunch break.
With this evolution mind, Nielsen, the company that measures TV viewership, therefore aiding in the monetization of the commercial spots therein, is rolling out Extended Screen Ratings. The purpose of ESR is to consider all of these various and sundry points of viewership and provide one single source of measurement, including gross rating points, reach and frequency.