By Ethan Thomas, Communications Management Intern
Let Me Introduce You to Facebook’s Dislike Button
OK, so let’s get this straight. It’s not really a thumbs down, “Your post sucks,” dislike button. Also, it has yet to cross the pond and hit American soil. Facebook officially revealed it is testing several new alternatives to the “like” button in Ireland and Spain.
The new options are emoji-like responses that include “love,” “haha,” “yay,” “wow,” “sad” and “angry.” They are similar, but don’t resemble Facebook’s current “stickers” that can be posted in the comment section of a post. Facebook’s Chief Product Officer Chris Cox released a video about the testing in the two European countries.
While adding a new delightful element to Facebook’s ever-expanding repertoire, this actually has interesting potential for any organization or business that has a Facebook page. As consumers, we are in an age where digital customer feedback can make or break a company. Now we have another way to give feedback to the companies we love or hate. We can give a little more emotion than just “liking” or ignoring social media content. Look for companies to start gathering this data and using it to influence future content.
So get ready, America, if the Spanish and Irish like and use this feature enough, we could be seeing it very soon.