HAVING A SMART GAME PLAN

MEDIA BUYING & PLANNING

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There are so many ways to tell your story these days – TV, radio, outdoor, print and now the endless digital options – that it can be difficult to decide where to spend your advertising dollars.

Hirons’ experts can help navigate these waters, from local to global, online and off.

It starts with research into your business to see what’s already working, what needs tweaking or what may need a complete overhaul.

We’ll customize a media plan and then establish a tracking system to evaluate leads, conversions, sales or other predetermined metrics to assess your campaign’s performance in real time. You’ll know you’re getting results. You’ll be able to measure them.

SERVICES

Arbitron and ACNielsen Media Research

SQAD, media cost forecasting source

SRDS Media Solutions

Scarborough research

STRATA broadcast ratings application

MapPoint

Google Analytics and other digital tracking tools

GET CONNECTED

Don’t hesitate to reach out!