Photo by Chris Costidakis
By Megan Auger, Communication Management Intern
To me, being a Boilermaker is the best thing in the world. But some students of Purdue University may not feel the same way each Saturday between the months of August and November.
With an abysmal 9-35 record since I arrived 4 years ago at Purdue, Boilermaker football has been struggling to come out with a winning season (According to SB Nation, the past 4 years have had the worst win percentage in Purdue’s football history). While ticket sales are struggling and many students are beginning to give up on supporting the team, there are some major communication and PR lessons that can be taken from this crisis that focus on simple ways to continue to support the team, or client.
- Never show discredit to the “team”
Even though the team has been struggling the past few seasons, the athletic department has never done anything to show any lack of support for the program. (If anything, they are supporting it more than ever, with a new football performance complex, renovation of the stadium and newly designed Drew Brees academic center) No matter what is going on within the organization, or how the organization is being viewed from the public, it is important to always support the team (or client) and continue to represent them in a positive light. Purdue football marketing efforts, events and promotions are still in full swing and have been each season.
If there is an organizational issue and an adjustment is made, it is imperative to support the decision of the organization and move forward with the change. For example, with head coach Darrell Hazell being asked to resign, Purdue Athletics has fully extended their support to the football team and new interim coach for the remainder of the season.
- Collaborating many parts of the “team”
To improve and get better results, collaborating with different parts of the team will ensure success in the future. For example, combining offense with special teams to get better field positioning, or joining the digital department with communications management to help a client improve their social media and online needs. By combining teams like this, it creates more strategic positioning for who you are representing in order to help them in the best and most effective way possible (Collaboration makes the world go round here at Hirons!).
- Pay attention to the stats
Statistics are arguably the most important factor in improving your team’s game. Results are essential to review how your game plan worked out, and these findings let you know what needs to be focused on more to ensure success next time. To improve in a football game, you must know your stats, and in an agency’s case, reviewing the “stats” on the campaign will give results as to what strategies worked best. For both a sports team and for everyday agency life, the stats are crucial to strategizing on what the best “game plan” is.