By Brittany Kaelin, Account Coordinator
Oh, so you’re a “spin” doctor?
I swear I hear this question almost every time I tell someone I work in advertising and public relations. Allow me to bust that myth for you – we are not “spin” doctors. Some people think that PR has a negative connotation, but the goal of an agency is not to create a false image of a client’s brand that only portrays them as do-gooders. We want to create an image that accurately represents their company’s values and goals, and we want to help clients be successful with their audiences.
A valuable piece of information I learned during my time at Purdue University was to always admit your mistakes immediately so you can tell the public what happened first. The truth will always come out, and as PR professionals, it’s our job to get it right the first time.
Our aim is not to push nonspecific slander at the general public. We want to tell a story, not a lie. We use focus groups, interviews and analytics to find out who the audience is and what their wants and needs are so that we can meet them. Transparency is key in our profession because if you are transparent, you have nothing to hide which creates trust and effective communication with your publics.
One of the biggest reasons that I decided to work at Hirons was because of something I was told in my interview; “We are here to help tell someone’s story and do meaningful work.” That’s exactly what we do – we don’t “spin” facts to make a favorable impression instead, we research and think critically to create a message that will resonate with the public.
If you asked me today whether or not I’m a “spin” doctor, I would reply, “I’m not a DJ. I’m a storyteller.”