In the final installment of the four-part Hirons Executive Leadership Podcast Series, VP and Media Director Rose Durbin discusses best practices and trends in media planning and buying. In previous episodes of this series, our executive leadership team shared their expertise in branding and positioning, crisis communications and public affairs. Our last episode focuses on another of Hirons’ agency capabilities.
Continuously embracing and adopting new technologies and platforms, Rose and her team of media planners pride themselves on creating evidenced-based strategies that work best for the client. Listen as Rose shares strategies and tactics for establishing a digital presence, maximizing digital impressions and integrating new and traditional media.
Listeners can stream the episode here on the Hirons website, or download and listen via iTunes, Google Play, Stitcher or TuneIn. Though this is our final episode in this podcast series, stay tuned for more new content from our agency experts right here on the Hirons blog.