By Blair Mulzer, Account Coordinator
As my one-year anniversary at Hirons draws near, I have begun to think back on the past year and all its significances. It’s been a period of many firsts for me – my first year out of college, married, living on my own and in a new town and working in my chosen career.
One of the most noteworthy realization’s I’ve come to is how much more I have learned about public relations in the past 10 months at Hirons than in my four years at college. Looking back, I know I made the right decision to start my PR career working at a PR agency versus in-house.
I’ve heard it said that the experience and knowledge gained from working three years at an agency is equivalent to working several years at a company. In view of this past year, this rings true. While at Hirons, I have been exposed to a wide variety of clients, brands, strategies and people and I believe there is a tremendous breadth and depth of experiences to be gained working at an agency. Let me share with you some of the reasons why I believe agency life is the best life.
1. When starting out in your career, it is ESSENTIAL to have career mentors. I have friends who are the sole marketing, PR or communications person at their company – that’s great, if you know it all, but if you are just starting out how will you learn best practices?
The senior account managers here at Hirons are awesome. They have been a great resource for helping me think through the best strategies for different projects and campaigns, how to work and talk with clients, how to better write for various mediums like video and radio scripts, speeches, new business proposals, specialized pitches, PR and communication plans, etc. and more. If I ever have feel an inkling of doubt or have a question, I am positive that someone here has the answer for me…
2. And not just an answer, but the BEST answer. Another great aspect of working with an agency is that you’re working with a team. I have some bad ideas and I have some great ideas, but on my own I am quite limited. However, when working with a team the possibilities are endless. Every account has a manager, a coordinator or two, and a creative designer. We joke that teamwork makes the dream work, but in all seriousness it takes a team to carry out all the details of a successful campaign.
3. Want experience planning and executing a press conference? How about staging a photo shoot or video shoot? Maybe take part in a branding workshop or facilitate a focus group? Participating in these opportunities and others are always made available to staff who want to gain new experiences. It’s great because my clients’ current projects and campaigns don’t limit me from gaining new experiences. We are always welcome to lend a hand on other projects.
4. It never gets old. I love that every week, month and year looks different for me. With having a variety of clients, I get to think and work in many different ways. One day I’m focusing on B2B messaging and strategy for a company in the UK and the next I’m working on public outreach for youth in Indianapolis. My exposure isn’t constrained to one industry or location, I get pulled in many different directions, making me a more well-rounded person, and eventually, ace of the trade.
5. Lastly, you know way more than you think. Because I am often moving at a hundred miles an hour, I often forget how much I’ve really accomplished and learned in such a short amount of time. I cannot tell you how many press release I’ve written, media phone call’s I’ve made, press events I’ve put on, hits I’ve obtained, or projects and campaigns I’ve initiated and completed in the past year. It’s crazy to think back on all that I have done just 10 months out of college – Oh, and with the help of an incredible team, won my first PRSA Pinnacle Award.
An in all, agency life is exhilarating, addicting, and incredibly rewarding. If you’re graduating soon or thinking about making a career change, I advise you to heavily consider working at an agency – especially Hirons.