By Malcom Weaver, Communication Management Intern
We have all heard the saying “teamwork makes the dream work.” A quote that lets us all know that with a great team you can accomplish the necessary goals and objectives that you create for yourself.
Teams come in all different sizes. What size team do you prefer to work with? Does this size help your organization complete goals and objectives in a timely manner?
The goal of an advertising agency is to provide professional services to desired clients. An agency must produce, manage and complete messages that bring awareness and ultimately consumers to the clients’ brand. Strategically, there are many ways to accomplish this. Operationally, there are different team sizes based on the agency. Simply enough, agencies are categorized as small, medium or large. In these categories, small agencies are more likely to work with smaller clients, while larger agencies are more apt to assist larger clients. Below is a breakdown of how many employees will typically work at each size of agency:
- Small Agency – 1-10 Employees
- Medium Agency – 11 – 75 Employees
- Large Agency – 75 + Employees
* According to AgencyFinder.com
From my internship experience, I’ve had the opportunity to intern at both a small and medium sized agency. The small agency consisted of five full-time employees and a rotation of three to four interns each semester. Hirons consists of 30+ employees, not to mention the office therapist and social media icon, Hank the Golden Retriever (Check out @hankathirons on Instagram!). Both experiences are providing me with insight on some key differences in agency sizes and their effects on project/campaign execution.
At both sizes, I have had the ability to create stronger relationships with my coworkers. With larger agencies having a staggering 75 or more employees, it becomes increasingly difficult to develop those relationships. A positive and motivating working environment are always a positive. Agencies thrive off the ability of great teamwork, and great teamwork has a direct correlation to strong relationships.
Each full-time employee at the smaller agency had a very specific role. Those roles included: Account Manager, Creative Director, Communications Director, and Digital Production. Each role essentially ran a department of one. While they did have the support of three to four interns, it left them shorthanded when client deadlines all seemed to line up on the same day.
With more of an advantage of the medium size agency in Hirons, you are able to utilize the advantage of having departments (accounts, creative, digital, business development, media) and creating small teams within those departments to complete projects in a timely manner. Hirons gives clients access to our management team who distributes tasks to those various departments to work towards overall success and completion of client projects.
As for large agencies, I am not aware of that experience. However, working in small and medium agencies has given me the perspective to understand how important teamwork is to the success of an agency. Although I have been very pleased with my involvement in small and medium agencies, there is still a sense of curiosity to understand the ins and outs of a large agency as well. As for Hirons, teamwork has a large influence on the success of the company. With the dedication of each employee it allows Hirons to take on large name clients and provide top of the line service.