By Jim Parham, Chief Operating Officer
Some things get better with age. Fine wine, for instance. Cognac. Art. Seasonal allergies (or so I’m told). But advertising+public relations firms? Most age like bottle rockets.
Hot start. Quick high. A pop. And a slow descent back to ground. Or at least back to some middling altitude of mediocrity.
At Hirons, we’ve been extremely fortunate ― our ascent has been underway for 35 years, and no one here is looking down.
But as we celebrate 35 years of doing business this summer, we’ve got a lot to be thankful for.
We’re grateful for the hundreds of clients who have allowed us to advance their advertising and communications objectives throughout Indiana, across the country and around the world. Without all of you, our rocket would’ve fizzled out.
We’re grateful for the employees who’ve made these client successes possible. So much so, in fact, that today Hirons is fully employee-owned. We’re the only advertising+public relations firm in the state of Indiana where an owner of the company answers every phone call and every email at every extension. Everyone here is invested in every clients’ success ― and that’s the rocket fuel of our future.
In this singular moment in our history, we’ve also taken the opportunity to refresh the Hirons brand.
Our tri-level brand essence is to outthink, outwork, and outperform our competition and this is represented by the triangle illustrated in our new brand image.
We vow to serve and strengthen clients’ efforts by providing bold, strategic and integrated communication on a local, regional and national basis. We want to be the one communications company that when we walk out of a room, people say one of two things: “Why aren’t we working with those guys?” or, “Boy, am I glad we’re working with those guys.”
Now armed with an overhauled visual identity, we held a get together with 400 of our closest friends in late July.
At the anniversary party we unveiled our new look and Mayor Greg Ballard read a proclamation naming it Hirons Day in Indianapolis
In 35 years, a lot about advertising, public relations, broadcast communications and public affairs has evolved ― not the least of which being that the majority of our work today involves the digital world, a medium that didn’t exist 35 years ago.
But for us, the most important thing is that which hasn’t changed: our clients’ best interest is still our first priority. Now let’s get to work and make it happen!