By Mike Murtaugh, Business Development Manager
According to Forbes, business development is the “creation of long-term value for an organization for customers, markets and relationships.” To us at Hirons, it means exploring the ways we can challenge our capabilities while driving the growth of our clients and agency. It’s more than just finding a way to meet our clients’ base expectations; we strive to uniquely outthink, outwork and outperform for every client we work with, going above and beyond the initial request and final desired result. Business development, for us, is opening the doors for our clients to grow to a level they’ve never reached. It’s about mixing strategy and creativity to create “wow” moments and jaw-dropping experiences.
So what does that mean?
In simpler terms, our business development team is responsible for reaching out and bringing new clients to the agency. We can’t create “wow” moments without clients, so in the grand scheme of things, we are the first step in this exhilaratingly hectic process.
Are we sales?
Kind of. If you consider our services our “product,” and our business development team to be salespeople, then yes, we are sales. More importantly, the main thing we are selling is ourselves. Many agencies like us do great work, but that is not the sole and determining factor for a new business opportunity. Clients not only want the best work; they also want a reliable agency who can get their work done in a timely and cost-efficient manner. Every client that we work with has different preferences, demands and needs. As a research-based firm, we start by learning as much about a client’s situation as possible, so we can tailor our proven services to their specific goals.
Is that it?
We are constantly trying to expand our agency, which means that we’re also always evaluating the market for new opportunities. As an agency with experience in branding, public relations, digital media, media buying, creative development and more, we are able to serve a wide variety of clients. With a long list of specializations, it is important for us to explore and generate new business opportunities that allow every member and department at our agency to “outperform.”
Internally, we are always exploring ways in which we can better promote our services across all departments. As we approach our 39th year in business, you could say that Hirons has lived and seen it all. We rode the wave of digital and technological breakthroughs and assessed their potential for the communications industry, and we have incorporated these new trends into projects for new and existing clients.
We continue to explore ways to creatively generate new business online. Having an established online and social media presence is one way to generate buzz and attract new clients. By focusing heavily on the digital presence of not only our agency but also those of our clients, we can establish ourselves as a leader in the industry.
Business development varies among agencies, industries and companies, and while we all have different definitions, the goal is always the same: fostering growth. Let’s get to work.