By Tom Hirons, President & CEO
Growing up in a digital world has its advantages. Digital fluency with existing technology. An intuitive sense and adaptability to emerging technologies. Thumb speed.
But, do you have to be 20-something to get it? No. Take, for example, Michael Hanley, a professor at Ball State and one of the world’s leaders in mobile marketing.
As professional communicators, we owe it to ourselves and our clients to not just stay current in technology but to also be leaders in technology.
In 1978, Hirons’ first purchase was a NERF basketball and net. Our second purchase: a new IBM Selectric typewriter with memory, interchangeable golf ball-style type fonts and self-correcting ribbon. State-of-the-art!
NERF basketball has stood the test of time. Technology, thankfully, has grown by leaps and bounds.
This year, our clients will direct us to spend the majority of their millions of advertising and public relations dollars towards advanced digital solutions. Mobile, social and online have become our primary focus. Traditional still has a place. Yet, even traditional media is produced and performed with the most advanced technology.
Most conspicuous are the new ways media is delivered. Most impressive however, are the advanced ways communications are targeted, tracked and measured.
Public relations and advertising are totally converged, interdependent and inseparable. Yes, discreet projects still exist. But the tools and disciplines overlap.
As one of the most senior members in our firm, I’m no digital native. But, immersion works. Next? Thumb speed.